As my intention is to establish myself as a good web master/website designer to be professionally connected with this trade industry I have chosen rather comprehensive structure of my website "to show that I can do it all" and that I am flexible enough to satisfy demands of different kinds of customers for websites ranging from personal individualised hobby driven sites to advanced commercial sites (small businesses).

I have received in April 2002 from Barnfield Technology Centre (Centre of Vocational Excellence) an Award For Outstanding Achievement sponsored by OCR (Oxford Cambridge and RSA Examinations). It is based on commercial website design dealing with jewellery (included in the Projects). The opportunity was given to me by The Phelans - Goldsmiths and Jewellers despite of the fact that they themselves had no intention to go online. I would like to thank to them for all the support, also accessibility to advanced equipment (JVC cameras, scanners etc).

Purpose and objectives
The main purpose of commercial sites is naturally marketing products and services to the customers. Marketing generally includes wide range of means and ways to achieve its main purpose: sale of top quality products not just for profit itself but also to the highest satisfaction of the customers. There is quite a large scale of media how to achieve this aim: e.g. commercials on TV, videos, billboards and the sides of cars and buses, shopping windows, direct mail catalogues.

Web offers businesses a new marketing medium by means of adequately and purposefully designed websites with accent on the suitability and carefully chosen content and information. Such a way target the audience very specifically to attract their attention and increase the desire and interest "to buy" product and services. That's why the ultimate sense of a good business site should be automated sales medium.

It can be implemented by basic concept overtaken from the mail order business model: The proprietor (owner) "creates" a website which contains an online catalogue and shopping cart system, where the visitors check-in and check-out, whether set-up simply or sophisticated navigational design linking to secure commerce systems. The most advanced sites are generating database-driven web pages.

A justification of domain name
"Domain name" is defined by InterNic as a familiar string of letters (svatava.co.uk) to be used for Internet address (IP) instead of 32-bit numbers, normally written as 4 octets (in decimal) e.g. 128.6.4.7. It is a "mnemonic device" that makes Internet addresses easier to remember. Converting (translating) domain name into the unique IP number is called "resolving the domain name".

Important aspect is so called "universal resolvability". There are 13 special computers - name servers called root servers. They are coordinated by ICANN and distributed around the world. The root servers contain IP addreses (databases) of all the top level domains (.com, .org, etc.). Nevertheless distributed all over the Internet there are "Domain Name Resolvers" that download the information from the root servers and are mostly located with ISPs or institutional networks. They are used to respond to a user's request and issue the corresponding IP address.

Software (Programs) used for HTML coding and Graphics Design
Macromedia Dreamweaver MX - top rated visual program for extensibility to write own scripts
While using Dreamweaver I have appreciated mainly the fact that it is possible to use text editor and insert HTML codes, especially full java scripts and applets manually. It is the best of "both worlds" solution for developers, who still like to work with raw HTML code (latest 4.01 HTML).
Cascading Style Sheets - CSS1 and partially CSS2 are attached to the structured documents.

Adobe Photoshop
for scanning and initial graphics design

Macromedia Flash MX as the latest standard for delivering animation, video and sounds (multimedia), also action scripts for forms and connection to databases.

Importing still images, video clips and e-mail shots from JVC cameras

Publishing
Choosing an ISP (Internet Services Provider) for Hosting your website on their server
Uploading your website with ftp (File Transfer Protocol) using WS-ftp program, maintaining your site if required.

Registering your site
"Registering your site" can mean two different things. If you want your own domain name, it must be registered with ICANN (see above) through one of the registration services, often your ISP will do it for you.

Often it refers to registration with search engines and directories. A directory (e.g. Yahoo!) is a listing of category headings with Websites listed under the given category. Search engines are looking for an index Websites on the Internet according to keywords. A search engine scans its database and returns a list of successful matches. Search engine use software robots to survey the Web and build their databases. Web documents are retrieved and indexed. It is similar to a library query service. There are many search engines on the Internet; some are better than others. Some are better for specialised services, some hold different information. A compeihensive list of at least 800 search engines and directories can be found at www.beaucoup.com
Within the top 25 belongs: Yahoo!, Google, Lycos, Excite, Go.com, InfoSpace and Ask Jeeves.

Search engines are of great importance to Webmasters and Internet marketers.When knowledgeable Webmasters build their Websites, they use the meta tag keywords on each page and insert the relevant keywords for that page. When search engine indexes sites, it automatically grabs the keywords from meta tags ("spider" engines).
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